Blar i Brage NIH på forfatter "Sundgot-Borgen, Harald"
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Sport sponsorship: a company resource: a qualitative case study of the Norwegian sponsors of the FIS Nordic World Ski Championships in Oslo 2011
Sundgot-Borgen, Harald (Master thesis, 2011)The objective of the study was to investigate in what ways the FIS Nordic World Ski Championships in Oslo 2011 could function as a resource for major and minor Norwegian sponsors. Sponsors from all the four sponsorship ...